- What time period does ‘Revenue’ cover?
- What time period does CLV project for?
- How do the accounts get placed into the categories such as ‘At risk’, ‘Champions’?
Revenue represents the total revenue from the data you supplied. This will be normalise in the future.
CLV represents the predicted 3 year future revenue of a customer or customer base.
We classify customers into segments based on their churn rating (ie how 'alive' or 'dead' they are) and past + future revenue. Although this is something that will be refined on-going.
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