B.I. meet A.I.
Stratum is an intelligent data-driven tool for businesses that utilises transactional data to rank your customers current and future value.
Stratum was created to help businesses realise the full potential of their customer base. Helping you to better allocate sales and marketing resources from data-driven insights that provide actionable outputs. Which customers are your most valuable? Who has the most potential? Which are most at risk of churning or leaving? These are questions you can better answer with Stratum, an intelligent data-driven tool for businesses that utilises transactional data to individually rank the current and future value of your customer-base.
Stratum builds on the principles and metrics of Recency, Frequency and Monetary (RFM) and Customer Lifetime Value (CLV), to help businesses maximise customer equity and tailor more personal marketing and sales strategies with your best and most promising customers.